Crafty yoghurts: can your tastebuds be tricked? – video
by Ekaterina Ochagavia, Ian Anderson and Paul Boyd from on (#1JH6V)
Studies have proven that colour plays a vital role in setting our expectations of taste and flavour in foods. But what happens when colour defies expectation? We put food colouring into vanilla yoghurt and challenged people to guess the flavour. Will they all be duped or might someone see through our ruse?
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