Drinkable sunscreen offers a new form of skin protection

Only 14% of men and 30% percent of women in the US use sunscreen - and about one-third of those don't use enough. Is digestible sunscreen the answer?

The US skincare market is expected to reach $11bn by 2018, proving that people are more than willing to pay to keep their skin healthy and looking youthful. But expert advice on how to maintain good skin hasn't changed much over the years.

The bottom line remains: wear sunscreen. Apply it liberally and wear a hat for insurance. Maybe just try to stay in the shade if you can.