Dyson set to open Apple-style hub on Oxford Street

Company's first physical store in UK allow visitors to roadtest the full range of electrical products - from vacuum cleaners to hair dryers

Dyson will on Wednesday open its first bricks-and-mortar store in the UK, an Apple-style hub on London's Oxford Street where shoppers can test and buy the company's full range of consumer electrical products.

Visitors to the Dyson Demo can have their hair styled and dried with the company's Supersonic hairdryer in a first floor salon, or choose from more than 60 different types of dust and debris with which to test its bagless and cordless vacuum cleaners.