Prime Day Shows Amazon Is So Powerful It Can Make Up Its Own Holiday by Davey Alba from on 2016-07-12 11:00 (#1M2K2) Today is Amazon's second annual Prime Day, the made-up shopping holiday. Chances are it will go even better for Amazon this year than it did the last. The post Prime Day Shows Amazon Is So Powerful It Can Make Up Its Own Holiday appeared first on WIRED.