Pokémon Go: where does augmented reality go next?

It's the hottest game in the world right now, but what do games developers think of Poki(C)mon Go, and where do they think its success will take augmented reality?

Poki(C)mon Go hit the UK app store right smack in the middle of Brighton's game developer conference Develop, and it seemed suddenly the entire indie community was flicking Poki(C)balls into hotel corners to try and snag some of the city's omnipresent Voltorbs and Magnemites.

"I hope some of my friends get well-paying work making doomed clones of Poki(C)mon Go," tweeted indie developer George Buckenham (Beasts of Balance) in the wake of Go's release. We thought we'd ask those from the indie studios here at Develop how they were planing to capitalise on its success and what kind of pitches they had at the ready for when augmented reality (AR) investors come knocking for their own revamps of Poki(C)mon Go.