American art museums cautiously embrace Pokémon Go

Institutions including MoMA in New York are seizing the opportunity to get gamers through the doors, though some museumgoers are unimpressed

Summer is a tough time to get paying museumgoers through the doors - but this year, there's an extra incentive. Art museums like the Whitney and the Museum of Modern Art in New York are jumping on the Poki(C)mon Go bandwagon and helping players of the augmented reality game "catch 'em all".

Just as local businesses have jumped on the bandwagon to get new customers, museums are jumping on board to attract young players and boost ticket sales from Los Angeles to New York, Texas and Boston.