Apple plans to invest in augmented reality following success of Pokémon Go

Chief executive Tim Cook said the computing platform is going to be 'huge' as he announced third-quarter revenue was down 15% from last year

Apple's CEO Tim Cook has told investors that augmented reality is going to be "huge" and that the company is investing in the technology.

Responding to a question about Poki(C)mon Go Cook said that the game had shown that "AR can be really great". "We have been and continue to invest in AR in the long run," he said. "We'll see whether it's the next computing platform, but regardless it will be huge."