Gene Wilder Defines ‘The Blahs’ in an Animated Alka-Seltzer Ad From 1960
by Lori Dorn from Laughing Squid on (#1SD16)
"You know, we wouldn't have invented a disease unless we had something to take for it"
In 1960, Alka-Seltzer ran a cleverly animated ad that featured an atonal violin and the dulcet voice of actor Gene Wilder, who very clearly provided definition to an invented disease called "the blahs".
Alka-Seltzer invents a new disease - the blahs. The blahs is kind of like the blues, only physical. It's when you're down in the dumps and you don't know a cold is working on you. It's when you're not feeling right, but you don't know what's wrong. It might be a headache on its way, a stomachache on its way. Ah"the blahs, who needs them?
via Boing Boing
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