Article 1SY95 Can the new Apple Watch save a weakening wearables market?

Can the new Apple Watch save a weakening wearables market?

by
Mark Walsh
from Technology | The Guardian on (#1SY95)

Demand for wearable gadgets hasn't lived up to the hype, and a report suggests things are only getting worse ahead of the company's expected Watch reboot

The Apple Watch looks set to get a reboot on Wednesday, but is it already too late? Even before its announcement in 2014, the Apple Watch was seen as the device that would ignite a boom for wearable technology the way the iPhone had for smartphones and the iPad for tablets. It would, in effect, create a new consumer tech category by itself.

Two years later, the anticipated craze for wearable devices - from smartwatches to fitness bands to smart eyewear and clothing - has yet to materialize. Not only has demand not lived up to the hype, but consumer excitement around wearables appears to be waning.

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