Article 1T0GV Tim Cook and James Corden's Carpool Karaoke: dissecting an awkward ride

Tim Cook and James Corden's Carpool Karaoke: dissecting an awkward ride

by
Thomas Batten
from Technology | The Guardian on (#1T0GV)

The journey to Wednesday's Apple event raises important questions: was the OneRepublic song really about Steve Jobs? And why Sweet Home Alabama?

The Apple event that saw the unveiling of the iPhone 7 and AirPods opened with a short film of CEO Tim Cook in a Carpool Karaoke session with Late Late Show host James Corden. It was just about as awkward as it sounds.

The video of Corden escorting Cook to the event in San Francisco, opens with the pair belting OneRepublic's I Lived, which includes the lyric: "Hope when the crowd screams out, they're screaming your name."

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