Incentivised reviews are warping Amazon’s product star ratings, report says
by Samuel Gibbs from Technology | The Guardian on (#1VBVD)
Reviewers given discounts or free products award higher ratings, detrimentally affecting Amazon's star system
So-called incentivised reviews, where people are given products in return for write-ups on Amazon, are skewing results, artificially increasing the star ratings, according a report.
Such reviews must have a disclaimer typically saying: "I received this product for free or at a discount in exchange for my honest, unbiased review" or something similar, according to Amazon's guidelines.
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