Game on: Unilever uses mobile gaming to recruit staff

Recruitment revamp will mix gaming with video interviews in attempt to limit unconscious bias in selection process

Unilever has begun using mobile gaming to recruit staff, with the aim of speeding up recruitment, lowering costs and promoting diversity.

The consumer goods giant, whose products range from Dove soap to Flora margarine and Marmite, plans to launch the process in the UK after introducing it in parts of Asia and the US. The British-Dutch company received 250,000 applications from graduates globally last year.