The beautiful game 2.0: how Fifa 17 taught real football a lesson

Following the Fifa Interactive World Cup, EA Sports franchise finds new ways to tap in to expanding, and highly valuable, online market

This year, a Fifa football tournament took place that included no superstar players or teams from the global sport; in fact, there was no pitch and no ball.

Despite these disadvantages, live coverage of the final was shown in more than 100 countries to an audience of about 5 million and generated 40m comments on Facebook and Twitter. That's how sporting success is measured nowadays.