Hinge app founder hopes $7 and no swiping can avert the dating apocalypse
by Jana Kasperkevic in New York from on (#1XR24)
Justin McLeod has updated the dating app he launched in 2011 that matches users with friends of friends, to eliminate swiping and encourage conversation
It has been more than a year since Vanity Fair bemoaned the dating apocalypse, blaming it on apps and triggering a Tinder tweet-storm that sarcastically claimed: "Sex was invented in 2012 when Tinder was launched."
Most people are no strangers to the futile swiping and exchanged messages that lead to nowhere. It's not uncommon for my friends to start conversations about dating by asking: "Are you still swiping? How is it going?" and compare horror stories, maybe swap phones and swipe for each other, contributing to the collective despair of online dating.
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