Trump hotels, faced with massive declines in bookings, rebrand as "Scion Hotels"

When estimating his net worth, Pepe the Cheeto is apt to include a multibillion dollar valuation for the "Trump" brand-name; but new Trump Hotels will be called "Scion" hotels, "a nod to the Trump family and to the tremendous success it has had with its businesses, including Trump Hotels, while allowing for a clear distinction between our luxury and lifestyle brands." (more")