#SavePepe: cartoon frog's creator tries to take meme back from alt-right

Matt Furie has launched a campaign to transform the cartoon frog from a symbol of hate used by racist Donald Trump supporters to a symbol of peace

How could you reclaim a meme that's been appropriated by white supremacists? That's the challenge faced by Pepe the Frog's creator Matt Furie.

Furie has launched the #SavePepe campaign in an attempt to transform the cartoon frog from a symbol of hate used by racist Donald Trump supporters to a symbol of peace. He's urging people to flood the internet with their own "peaceful or nice" versions of Pepe to claw the character back from the alt-right.