Crazy expensive watch with a flip clock display

A co-branded product from watchmaker Jacob & Co and luxury design retailer Colette, the SF24 features a tiny flip clock like the electromechanical split flap displays popular in the late 1960s and early 1970s before LEDs and LCDs became all the rage. I'd like it more if they dispensed with the analog dial entirely. Then again, it sells for $90,000 so I'm clearly not their target customer. Jacob & Co X colette 'SF24' Watch (via Uncrate)