Facebook makes 13 attempts to clone Snapchat. Lucky for some?

The social network's latest attempts to take on Snap Inc at its own game include a new app in Brazil and a new feature in WhatsApp

Stop me if you think you've heard this one before: Facebook has released a Snapchat clone. The new standalone app offers ephemeral picture and video messaging, as well as the all-important AR lenses - sorry, "masks" - and is particularly targeted at users in emerging markets.

This is the 13th time Facebook has tried to take on Snapchat by cloning features, releasing direct competitors, or simply attempting to buy its rival wholesale.