Facebook won't block fake news posts because it has no incentive, experts say
by Olivia Solon in San Francisco from Technology | The Guardian on (#21RHX)
Facebook's business model relies on people clicking content regardless of veracity, and preventing any of that sharing interferes with core user behavior
The challenge of fake and misleading news has come to the fore in the wake of the US presidential election. Facebook has bore the brunt of the criticism that it allowed misinformation to spread unfettered on its network, skewing people's perceptions and possibly the outcome of the election - something CEO Mark Zuckerberg vehemently denies.
Related: Facebook's failure: did fake news and polarized politics get Trump elected?
Continue reading...