Facebook faces calls for greater transparency amid 'fake news' row
by Mark Sweney and Jasper Jackson from Technology | The Guardian on (#21ZKZ)
The social media company has angered advertisers after admitting it made errors in the way it measures ad activity
Facebook is facing calls for greater transparency and oversight after admitting widespread errors in the way it measures advertising activity, as the social media company finds itself under increased pressure to clean up its act over a number of issues including distributing "fake news".
On Wednesday, Facebook, which had already angered advertisers when it admitted it made significant measurement errors around video ads in September, said that an internal inquiry found new problems with key measurement metrics.
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