What does your router name say about you?

What you call your wireless network might seem a trifling decision, but it's a window into the way a person wants to present themselves in a connected world

What you choose to call your wireless network can say a lot about you. If you're the attendee of an "alt-right" event at Texas A&M University who decided to promote genocide in the form of a network ID, it can say you are violently racist. While it is perhaps not surprising to see the USA's new far-right white supremacist movement engaging with the language of Nazism, there seems something particularly insidious in using such hateful language in something as benign as a Wi-Fi connection.

What turns a simple technical feature into a personalised billboard? Amber Burton, a senior lecturer in digital media and communications currently researching digital identities, likens the naming of our networks to a "digital T-shirt".