Article 28MHQ Selfie drone company shuts down despite $34m pre-orders

Selfie drone company shuts down despite $34m pre-orders

by
Alex Hern
from Technology | The Guardian on (#28MHQ)

Company behind advanced flying camera capable of shooting video and stills while following users offers refunds as financing fails

Eagerly anticipated "selfie drone" the Lily Camera, which promised to be able to follow owners around and automatically photograph them, has been cancelled by its designers.

The drone secured at least $34m of pre-orders since going on sale on the manufacturer's website in June, but the costs of development continually outpaced the speed with which Lily could raise funds.

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