M&S and Swedish supermarkets replace sticky labels with laser marking

Food retailers in UK and Europe aiming to cut plastic packaging by ditching stickers on fruits and vegetables, instead using hi-tech 'natural branding'

The humble fruit sticker may seem an unlikely cause for environmental concern but removing it from produce could create huge savings in plastic, energy and CO2 emissions.

In response to consumer demand for less packaging, Dutch fruit and veg supplier Nature & More and Swedish supermarket ICA have joined forces to run a trial to replace sticky labels on organic avocados and sweet potatoes with a laser mark.