#DeleteUber: how tech companies are taking sides in the battle over Trump

With ride-hailing services a focal point amid divisions over Trump's migration ban, some tech workers hope their bosses will take a stronger stand

For the average ride-hail user in a major city, there are few differences between Uber and Lyft. Lyft is pink and fuzzy; Uber is sleek and shiny. Both get you where you need to go at a lower price than a taxi, and both rely on independent contractors - a business model that has been lambasted by taxi drivers and labor advocates for years.

But over the weekend, as #DeleteUber began to trend on Twitter and Facebook amid widespread outrage over the company's openness to working with Donald Trump and apparent strike-breaking during a taxi work stoppage to protest Trump's anti-Muslim executive order, Lyft was presented with a golden opportunity to brand itself as the good ride-hail company.