Indian traders boycott Coca-Cola for 'straining water resources'
by Vidhi Doshi in Mumbai from Environment | The Guardian on (#2EC16)
Campaigners in drought-hit Tamil Nadu say it is unsustainable to use 400 litres of water to make a 1 litre fizzy drink
More than a million traders in India are boycotting fizzy drinks including Coca-Cola and Pepsi after claims from from two Indian trade associations that foreign firms are exploiting the country's water resources.
Traders in the south Indian state of Tamil Nadu, which has a population bigger than the UK, will replace big brands with locally produced soft drinks.
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