Article 2ENK8 Suggestion for improving the design of the Academy Awards cards

Suggestion for improving the design of the Academy Awards cards

by
Mark Frauenfelder
from on (#2ENK8)

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Benjamin Bannister has a good idea about the design of the Academy Awards cards.

That's horrible typography. I will emphasize horrible again. Horrible. Or to be nicer, not good. Look at it again. Of course, anyone could've made the same honest error!

The words "Best Actress" is on there"-"at the very bottom"-"in small print!

You are on television with millions of people around the world watching. You are a little nervous, and you have to read a card. You will most likely read it from top to bottom (visual hierarchy) without questioning whether the card is right. That look on Warren's face was, "This says 'Emma Stone' on it." Faye must've skipped that part and was caught up in the excitement and just blurted out, "La La Land."

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