Article 2G73N Lungworm and bike helmets: why does Google show certain ads?

Lungworm and bike helmets: why does Google show certain ads?

by
Emine Saner
from Technology | The Guardian on (#2G73N)

Anyone looking at the adverts companies think I may be interested in will conclude I lead a pretty dull life

Show me a person's targeted adverts, goes no proverb (yet), and I'll show you what they put in their online shopping basket but decided against buying at the last minute. Most internet users will be very familiar with the feeling that your computer is spying on you, with adverts trying to get your attention and reminding you what you're missing out on.

Related: How Google's search algorithm spreads false information with a rightwing bias

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