The eco guide to mainstream organics

We need to learn from the Danish supermarkets, where organic produce is front and centre, not niche

Say you were to swap your weekly shop with a Dane, you'd notice something strange. In Danish supermarkets like SuperBrugsen, myriad organic products are proudly displayed at the front. Try tracking down anything more exciting than an organic carrot in a UK supermarket.

With this in mind our Organic Trade Board wants us to be more Danish and go mainstream organic. There's some way to go. In 2014, our organic spend here was just 30.60 each for the whole year. Cynics might say that this equates to one organic chicken.