Apple is tired of making Coca-Cola and now wants to sell champagne | Alex Hern

The company's philosophy once followed Warhol's line about Coke. But with a premium iPhone Pro rumoured, this sense of egalitarianism no longer applies

For the past decade, Apple's philosophy has been summed up by an Andy Warhol line about Coca-Cola.

"What's great about this country is that America started the tradition where the richest consumers buy essentially the same things as the poorest," Warhol wrote in his 1975 autobiography. "You can be watching TV and see Coca-Cola, and you know that the president drinks Coke, Liz Taylor drinks Coke, and just think, you can drink Coke, too. A Coke is a Coke and no amount of money can get you a better Coke than the one the bum on the corner is drinking."