Is Lyft really the 'woke' alternative to Uber?

The ride-hailing rival has seized on Uber's scandals to position itself as the ethical choice, but can it back up the claims?

"We're woke. Our community is woke, and the US population is woke."

That's how Lyft's president John Zimmer described the company this week in an interview, at a time when ride-sharing arch-rival Uber is experiencing a public relations implosion, with allegations of systemic sexism, harassment and an arrogant disregard for regulation.