'Have faith in what you're doing' – Confessions of a Startup
by Presented by Coco Khan and produced by Rowan Slane from Technology | The Guardian on (#2HP6C)
Isabella Lane started Smarter Applications with husband Christian two and a half years ago. Their first product was a wifi kettle, which they built for 100
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From its humble beginnings with just a 100 wifi kettle prototype, Smarter Applications has come a long way. The kettles are now stocked in the likes of Harrods and John Lewis and the company has also launched a wifi coffee machine and fridge cam in Europe, with plans to export to the US in 2017.
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