Apple launches Clips as it bids for a slice of the Snapchat action
by Alex Hern from Technology | The Guardian on (#2JE3K)
App enables creative camera tomfoolery that Snapchat does so well, but without attached social network
Cloning Snapchat is the new brunch, which is the new black. Facebook did it, Instagram did it, even WhatsApp did it. But even so, it's surprising today to see that Apple's done it too.
Clips, the new iOS app from the iPhone manufacturer, takes a different tack to cloning Snapchat than most. Apple has finally learned that social networks are not its biggest strength (remember Ping?) so its new app doesn't have one.
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