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Thanks, I'd never heard of it. For anyone else LMGTFY:

Betteridge's law of headlines is an adage that states: "Any headline which ends in a question mark can be answered by the word no." It is named after Ian Betteridge, a British technology journalist, although the general concept is much older. The observation has also been called "Davis' law" or just the "journalistic principle". In the field of particle physics, the concept has been referred to as Hinchliffe's Rule.