Article 2N06V Facebook told advertisers it can identify teens feeling 'insecure' and 'worthless'

Facebook told advertisers it can identify teens feeling 'insecure' and 'worthless'

by
Sam Levin in San Francisco
from Technology | The Guardian on (#2N06V)

Leaked documents said to describe how the social network shares psychological insights on young people with advertisers

Facebook showed advertisers how it has the capacity to identify when teenagers feel "insecure", "worthless" and "need a confidence boost", according to a leaked documents based on research quietly conducted by the social network.

The internal report produced by Facebook executives, and obtained by the Australian, states that the company can monitor posts and photos in real time to determine when young people feel "stressed", "defeated", "overwhelmed", "anxious", "nervous", "stupid", "silly", "useless" and a "failure".

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