Study: to beat science denial, inoculate against misinformers' tricks | Dana Nuccitelli

A new study finds that explaining the techniques of science denial makes people resistant to their effects

After receiving misinformation from the anti-vaccine movement, including its founder Andrew Wakefield, immunization rates plummeted in a community of Somali immigrants in Minnesota, causing a measles outbreak among their children. It's a disturbing trend on the rise in America that shows the importance of immunization and the dangerous power of misinformation.

A new paper published in PLOS One by John Cook, Stephan Lewandowsky, and Ullrich Ecker tests the power of inoculation; not against disease, but against the sort of misinformation that created the conditions leading to Minnesota measles outbreak. Inoculation theory suggests that exposing people to the tricks used to spread misinformation can equip them with the tools to recognize and reject such bogus claims.