‘Fitbit of sleep’: Apple buys night-time tracking firm Beddit
by Samuel Gibbs from Technology | The Guardian on (#2NZ1P)
Company attempts to secure place in health market with acquisition of Finnish business specialising in tracking sleep quality, heart rate and snoring
Apple has bought Finnish sleep tracking firm Beddit to boost its health and fitness services, as it attempts to secure its place in the "quantified self" market.
Beddit, which was founded in 2007 and has been selling its sleep tracker in Apple stores since 2015, confirmed the acquisition with an updated privacy policy.
Continue reading...