The FCC Spent Last Week Trying To Make Net Neutrality Supporters Seem Unreasonable, Racist & Unhinged

Last week, we noted how the FCC was inundated with a flood of pro-net neutrality comments after HBO's John Oliver ran another segment on the subject. The FCC will vote to begin dismantling the rules on May 18, so Oliver even went so far as to craft a special URL (www.gofccyourself.com) to make commenting on the FCC proceeding easier. Unsurprisingly, the surge in annoyed consumers wound up temporarily crippling the FCC's website. And when you look at some of the early analysis of the data, it's not particularly hard to see why:

Now if you're a giant telecom mono/duopoly, or any of the thousands of sockpuppets they pay to misleadingly portray net neutrality as an unyielding assault on "freedom," this flood of pro-net neutrality sentiment is obviously a PR problem.

As a result, net neutrality opponents quickly got to work trying to counter the "John Oliver effect" with alternative facts. One, the FCC tried to claim the FCC website didn't choke from a flood of pro-net neutrality supporters, but was the victim of a DDoS attack that just happened to occur at exactly the same time Oliver's segment was airing (a claim security researchers say isn't supported and for which the FCC has yet to offer a shred of evidence).

Another, as-yet-unidentified player began using a bot and a (likely) hacked database of names to flood the agency's website with fake comments against net neutrality. One analysis of the comments filed so far found that 40% of the 1.5 million comments made so far were created by this busy little bot.

But the FCC itself also began engaging in a rather obvious and ham-fisted attempt to make net neutrality supporters seem racist, unstable and unreasonable. By Wednesday, as the "net neutrality support was so massive it broke the FCC's website (again)" narrative was peaking in the press, FCC staffer Matthew Berry began linking on Twitter to news outlets claiming that net neutrality supporters were filling the FCC coffers with racist attacks:

Very sad to see racist, hate-filled attacks against Chairman Pai being submitted to the FCC. https://t.co/sZSJDHKr0F

- Matthew Berry (@matthewberryfcc) May 10, 2017

Berry subsequently highlighted a statement made by the Internet Association (a pro-net neutrality group backed by the likes of Reddit and Netflix) criticizing any racist behavior by commenters:

Great to see @InternetAssn condemning threats and racist attacks against @AjitPaiFCC! https://t.co/DGW9QDzUp0

- Matthew Berry (@matthewberryfcc) May 11, 2017

The news reports being pushed by the FCC (like this one over at the Daily Caller) cling to several misleading narratives. One, that the people watching John Oliver's program were somehow not airing legitimate complaints with Pai's plan to gut all oversight of giant broadband monopolies. Two, that most of these people were hateful, racist, or otherwise horrible people that shouldn't be taken seriously. And three, that the pro side was using misleading "bots" to generate fake support from fake people (despite the fact that only the anti side appears to have used this tactic so far, a story the FCC also appeared eager to bury).

Take this excerpt from the Free Beacon "story" Berry links to:

"John Oliver's "grassroots" activism against Federal Communications Commission chairman Ajit Pai is full of bot accounts, fake comments, and death threats against the chairman...an analysis of comments to Pai's Restoring Internet Freedom filing, which Oliver has dubbed "Go FCC yourself," shows thousands of comments using fake names and bots posing as "Jesus Christ," "Michael Jackson," "Homer Simpson," and "Melania Trump."...Over 500 were submitted using Chairman Pai's name, as well as 189 from "Donald Trump" and 8 from "Obama." Eleven submissions used some version of the word "f-k."

If you think about it, the fact that Pai is trying to dismantle consumer protections for one of the most despised industries in America and only eleven people said fuck is actually pretty impressive. Also, for future reference, you don't magically delegitimize people with legitimate complaints just by putting words like activist or grassroots in quotes.

That said, if you dig through the now 1.5 million comments so far, you'll find that the vast, vast majority of the comments from both sides of the debate are entirely civil. Yes, there are the occasional comments from jackasses and racists, but by and large the feedback the FCC is getting sticks to the issues. And again, analysis of the comments so far has found that most of the original comments (comments made not using form letter systems embraced by both sides) are coming from consumers that actively support net neutrality protections.

How hard FCC staffers like Berry pushed these outlets to carry this narrative isn't clear. But Berry and the FCC's attempt to counter the Oliver effect also involved highlighting a story run by the Independent Journal Review featuring FCC boss Ajit Pai reading some of the mean comments he's been receiving on Twitter:

VIDEO: @AjitPaiFCC reads (and responds to) mean tweets. https://t.co/Lqe9XFtvWH

- Matthew Berry (@matthewberryfcc) May 13, 2017

For whatever reason the original story pulled the video, which is embedded below for your enjoyment:

Now these kinds of segments aren't really new. Countless politicians (including Obama) and celebrities have done similar schticks, where they field unhinged comments from often juvenile and blindly hostile Twitter users. That Pai (who obviously has post-FCC political aspirations) did a similar video isn't a problem in and of itself.

The problem in this particular instance is that outside of some vagaries, the Independent Journal Review doesn't explain why people might be legitimately angry with Pai. After all, this is the guy that's not only killing net neutrality, but recently helped protect prison monopolies, began axing a program that brings broadband to the poor, killed an attempt to bring competition to the cable box, helped axe consumer broadband privacy protections, and is working to eliminate anything even vaguely resembling oversight of growing monopolies like Comcast. All while insisting he's an unwavering champion of the poor.

Pai is disliked right now for entirely legitimate reasons. Yet the mean tweets segment tries very hard to make gutting consumer protections seem "folksy," and the corresponding backlash seem unreasonable. When a few reporters pointed out Pai's mean tweets segment was a bit tone deaf to the legitimacy of the public complaints, Pai advisor Nathan Leamer was quick to insist that critics simply couldn't take a joke:

Do you even humor bro??? https://t.co/A1rwWboVys

- Nathan Leamer (@nathan_leamer) May 13, 2017

Again though, the problem isn't Pai reading mean Tweets. The problem is that the segment doesn't explain why Pai is incredibly unpopular with consumers and the internet in the first place. The problem is also that this segment was obviously part of a larger, overarching attempt to make people with very legitimate grievances seem wholly unhinged and unreasonable. Oliver even went so far as to highlight how cable news channels were pushing the narrative as well, in an expanded bit the show did solely for online viewers (skip to the 3 minute mark if you don't want to watch the whole thing):

As an additional layer of irony, this PR effort was occurring during the FCC's "sunshine" period, an arguably stupid bit of long-standing policy bureaucracy during which the FCC is supposed to pause and "reflect" the will of the public and the facts on the ground.

And the facts on the ground say net neutrality rules protecting consumers from growing monopolies like Comcast have broad, bipartisan public support. It's also a fact that despite his claim of a "deliberate consideration" of all the facts, Ajit Pai has every intention of completely ignoring public will when the agency votes to begin rolling back the rules this Thursday -- after his agency gets done smearing the consumers he's supposed to be protecting as the very worst sort of villains, of course.