Inquiry launched into targeting of UK voters through social media
by Robert Booth from Technology | The Guardian on (#2PSWD)
Information commissioner's investigation to go further than current exploration of practices used in EU referendum
The information commissioner has launched an investigation into the way UK political parties target voters through social media with a warning that if they send political messages to people based on their individual data, they could be breaking the law.
The investigation "into the use of data analytics for political purposes" was announced by Elizabeth Denham, the information commissioner, and will go further than the watchdog's current activity of exploring practices deployed during the European Union referendum campaign.
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