Article 2PWYD Product designers 'must reduce Pringles factor' to boost recycling

Product designers 'must reduce Pringles factor' to boost recycling

by
Damien Gayle and agencies
from on (#2PWYD)

Recycling Association chief cites crisp brand as one of worst examples of multiple materials being used in single product

Product designers need to retreat from "the Pringles factor" in order to make their packaging more recyclable, an environmental expert has said.

Simon Ellin, the chief executive of the Recycling Association, which represents recyclers, pointed to the snack tube as a prime example of the failure to consider recycling in design - and listed a range of other offenders from Lucozade Sport drinks to whisky packaging.

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