The eco guide to unusual materials

Fabrics such as cotton come at a dear cost to the environment. Look for progressive alternatives made from pineapples, eucalyptus, even mushrooms

Future generations will shake their heads at our loyalty to a handful of fibres with terrible environmental profiles, such as cotton (thirsty for pesticides and water) and plastic (oil based). They'll want to know why we didn't display more imagination.

Many innovations in the fashion industry have a distinctly mushroomy flavour