Article 2RNRC Google confirms that Chrome will integrate an ad blocker in 2018

Google confirms that Chrome will integrate an ad blocker in 2018

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A little over a month ago, the internet started buzzing with rumors that Google would bake ad-blocking right into its Chrome browser. A new post on Google's blog, written by the company's Senior VP of Ads & Commerce Sridhar Ramaswamy, confirms that selective ad-blocking is coming to Chrome early next year.

Most websites, including ours, are funded at least in part through advertising. Some sites also use more intrusive ads than others. Intrusive ads include auto-playing audio, videos with sound, countdown timers, and pop-ups-among many other variants. Google believes these intrusive ads cause users to install ad-blocking software. Therefore, ...

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