Google will stop scanning content of personal emails

Company did read emails in personal Gmail accounts to target users with tailored adverts but said it would stop

Google will stop scanning the content of emails sent by Gmail users in an attempt to reassure business customers of the confidentiality of their communications.

The company did read the emails in personal Gmail accounts in order to target users with personalised adverts but said in a blogpost it would stop doing so in order to "more closely align" its business and consumer products. Its business offering, part of G Suite, has never involved scanning emails.