Story

I suppose IMAX is to blame... Trying to squeeze more money out of their customers, they introduced "IMAX Digital" so they could show just any regular film nice and cheap, but charge IMAX prices for the ticket. Angering your customers who are paying big bucks and keeping film alive, is a losing propsition.

http://welivefilm.com/opinion-imax-digital-vs-cinemark-xd-by-delon-villanueva/

Another negative is the move to 3D. Whether you like 3D or not, it has divided audiences in half... Some won't ever watch a 3D movie, others won't pay to watch the regular 2D versions anymore.

But I suppose as long as IMAX and Cinemark XD are able to demand huge ticket prices, and fill their theatres, film won't be going away just yet.