SodaStream gets busy with the fizzy … again

Popular gadget of 70s and 80s bubbles up again, remarketing itself as the greener alternative to fizzy drinks' copious cans and bottles

For anyone growing up in the 70s and 80s having a SodaStream was the kitchen sink equivalent of a magic show with the gadget up there with Swap Shop and E.T. as a pop culture reference for the era. At that time the coveted "fizzy-drinks maker" was proudly displayed on 40% of British kitchen counters, attracting the kind of awed attention that a spiraliser could only dream off today.

It was a simpler time for consumers and today SodaStream faces stiffer competition for the nation's attention as NutriBullet fruit and veg blenders bump up against Magimixes on crowded worktops.