Science toys for girls

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in ask on (#2XQ)
Wired has an interesting article about a new company Goldiebox who is making science and engineering toys targeted to young girls . Apparently, this new direction in play-education was not supported by the conventional toy industry, but through crowd-funding, Goldiebox was able to break through to the mass market and is going like gang-busters. Interesting quote from the CEO: "A lot of the men in the toy industry have daughters, and many of them are tired of what they have to offer their daughters, too."

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2014-04-08 15:54
Science Toys For Girls
songofthepogo@pipedot.org
Wired has an interesting article about a new company, Goldiebox , who is making science and engineering toys targeted to young girls . Apparently, this new direction in play-education was not supported by the conventional toy industry, but through crowd-funding, Goldiebox was able to break through into the mass market and is going like gang-busters. Interesting quote from the CEO: "A lot of the men in the toy industry have daughters, and many of them are tired of what they have to offer their daughters, too."
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