Pukka tea firm vows to stay ethical as PG Tips owner takes it over

Bristol-based brand says Unilever will help it expand globally amid rising demand for upmarket organic brews

Unilever, owner of PG Tips and Liptons, is increasing its presence in the herbal tea market by acquiring Bristol-based Pukka Herbs.

Sebastian Pole and Tim Westwell, founders of the brand known for its exotic flavours such as turmeric gold and mint matcha as well as cleansing and detox teas, have sold the business to Unilever for an undisclosed sum. The pair have agreed to stay on to help drive global expansion.