Chocolate shop tracking customers via credit card

How secure is your credit card information after a transaction? What information is your bank giving retailers? A chocolate shop in Adelaide admitted to spying on customer data using credit card information. The average person believes credit card transactions to be safe and secure with only a minimal amount of information available to the vendor. This is not the case. Banks make a variety of datum available to retailers for every credit card transaction. As this article shows it allows businesses to track where customers live. In this day and age where data is the new gold banks should be protecting our privacy not handing it over to every business we buy from.