Bozoma Saint John, Uber’s brand officer: ‘Saying please gets me everything I need’

The Connecticut-born marketing executive on her fearless daughter and the app she couldn't live without

Born in Connecticut, US, Saint JohnBozoma Saint John, 40, spent her early childhood in Kenya. After studying English and African American at Wesleyan University, she worked for Spike Lee's advertising agency, Spike DDB, then ran PepsiCo's music and entertainment marketing division. In 2014, she became head of global consumer marketing for Apple Music and iTunes. In June, she became chief brand officer at Uber. She is a widow, has one daughter and lives in Los Angeles.

Which living person do you most admire, and why?
My daughter, Lael. She's fearless and fun. In her eight years, she's had traumatic events, but still gives hugs.