Trump digital director says Facebook helped win the White House
by Lois Beckett from Technology | The Guardian on (#34FR5)
Brad Parscale tells CBS 'Twitter is how [Trump] talked to the people' but says staff members from other social media giant helped with targeted advertising
The Trump presidential campaign spent most of its digital advertising budget on Facebook, testing more than 50,000 ad variations each day in an attempt to micro-target voters, Trump's digital director, Brad Parscale, told CBS's 60 Minutes in an interview scheduled to air on Sunday night.
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