Article 34GZN Introducing the new celebrity accessory: bitcoin-style cryptocurrencies

Introducing the new celebrity accessory: bitcoin-style cryptocurrencies

by
Alex Hern
from Technology | The Guardian on (#34GZN)

Wu-Tang Clan's Ghostface Killah becomes latest public figure to gamble on initial coin offerings to generate serious money

Forget a Gucci handbag, massive sunglasses or a teacup Chihuahua - the must-have celebrity accessory for 2017 is a cryptocurrency endorsement deal.

So much money is floating around the sector that companies will pay almost anything to attract attention to their fundraising rounds - called "initial coin offerings", in a legally questionable analogy to initial public offerings for tech startups.

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